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  • 我国在联合国全球采购中的作用亟待加强

    我国在联合国全球采购中的作用亟待加强

    联合国采购不仅体现国际人道主义精神,而且蕴藏巨大商机,更是国内企上海包装设计业“走出去”的绝佳平台,显然,国内企业在这一方面需要加强认识和努力。这是日前在上海举行

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  • 高盛集团自认“麻木不仁”?

    高盛集团自认“麻木不仁”?

    Paulson之前在举行的投资者会议上曾说过,高盛尚未看到股市好转的迹象。他还说,公司80%的工作是由15%-20%的员工完成的,因而该公司在裁员方面有很大的余地,即使市场复苏、公司业

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  • All the Right Moves?(第1页)

    All the Right Moves?(第1页)

    Al Ries and Jack Trout were upset. Since they came out with their classic book Positioning: The Battle for Your Mind 14 years ago, they have consistently relayed the same message. And throughout the seminar series which took them through Si

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  • Asian Brands Take on the World(第1页)

    Asian Brands Take on the World(第1页)

    The death of the brand, to paraphrase Mark Twain,上海广告海报设计 has been slightly exaggerated. Barely three years ago The Economist pronounced the death of brands. But branding has not only survived, it has become even more import

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  • Managing in a Resurgent Economy(第1页)

    Managing in a Resurgent Economy(第1页)

    Forget, for the moment, about economic statistics. True, a 5% (or so) GNP growth rate signifies a reversal of fortune for the Philippines. But in a region used to higher, sustained growth rates, it's hardly worth writing about. Disregard, t

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  • 良好口碑促成真正的名牌

    良好口碑促成真正的名牌

    保持连续三年销售和利润保持增长的强劲势头,2001至2002年度中国最大的500家外商投资企业按销售额排序中,安利名列56位。 当初安利曾担心消费群体定位较高的纽崔莱系列营养保健产品

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  • 王者之争,更要着眼全球与未来

    王者之争,更要着眼全球与未来

    茅台酒与五粮液两大上市公司之争,可以说是“王者之争”。王者之争的结果对社会各界利益影响极大,所以更要高瞻远瞩,着眼全球与未来。拿茅台酒来说吧! 不错,茅台酒是“国酒

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  • Should a Brand Be More Global or More Local?(第1页)

    Should a Brand Be More Global or More Local?(第1页)

    Asian visitors to Germany are often surprised to see Mercedes-Benz cars being used as taxicabs. Dell consumers would be equally surprised to know that, in the Asian market where it battles cheap clones, Dell is not the low-cost leader that i

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  • Looking to Reinforce Your Brand? Rely on Markets Overseas(第

    Looking to Reinforce Your Brand? Rely on Markets Overseas(第

    Editor's Note: Hello Kitty became a global sensation nearly two decades after its launch in 1974 because of a culmination of forces that expanded branded awareness exponentially and sparked a craze. Though Hello Kitty remains largely popular

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  • Two Secrets of Unshakable Customer Loyalty(第1页)

    Two Secrets of Unshakable Customer Loyalty(第1页)

    Editors Introduction: The two secrets of customer loyalty shown by the leading companies featured in this article - overpromising and overdelivering - can be applied in exactly the same way with smaller companies, and in business-to-business

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  • Solving the 12 Toughest Branding Problems(第1页)

    Solving the 12 Toughest Branding Problems(第1页)

    Editors Introduction:The majority of upstart-brands, even the solid, dependable ones, toil along, achieving less-than-expected results. The problem They are plagued with a variety of difficulties, ranging from profitability issues to concer

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  • 组织力是企业的核心竞争力

    组织力是企业的核心竞争力

    中国人最大的缺点,在没有组织能力,在没有法治精神。……中国人不然,多合了一个人,不惟力量不能加增,因冲突制肘的结果,彼此能力相消,比以前倒反减了。合的人越多,力量

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